Samsung Galaxy S8 Teaser Video, Most-watched Corporate Brand Video Last Week

Samsung Galaxy S8 teaser video

The Samsung Galaxy S8, which officially launches on March 29 and is expected to ship starting April 21, appears to be getting significant viral publicity for a teaser video it launched last month.

Visible Measures tracks the popularity of online videos, and it found yesterday that the Galaxy S8 teaser video was watched 26.6 million times, replacing YouTube Rewind at the top of the most popular corporate brand viral videos for last week. A more recent video – This is a Phone. Until Now. (video at end of article) – hit in excess of 18.3 million views.

Clearly, something is working for Samsung on the marketing front, because a similar ‘unpacked’ video last year for the Galaxy S7 and S7 Edge received less than 5 million hits.

However, it doesn’t match the intro video released last year for the Galaxy S7 and S7 Edge, which has garnered an amazing 47 million views on YouTube. To be fair, that video’s been out for a year, while the new one is only a couple of weeks old.

What started out as a product branding initiative appears to have taken on viral proportions, spreading to millions of potential buyers of the Galaxy S8. But it’s no surprise that Samsung is going all out this year to promote the new flagship phone, because it is critical to the company’s smartphone market share for 2017.

In addition, Samsung has also started airing a 15-second teaser video on TV as of March 9, which will add to to the product’s allure between now and the official launch.

The Galaxy S8 is a very important product for the South Korean electronics giant, and it’s not just because of the amount of money it lost on the Note 7. The real ‘pressure to perform’ this year will come not only from its usual rival, the new iPhone Edition from Apple, but also from Google Pixel 2 launching later this year. And if Microsoft can make Surface Phone happen before the end of year, it only adds to that pressure.




On the positive side, Samsung does have plans for a line of foldable smart devices that could give them a sales boost around the third or fourth quarter, but much of the heavy lifting in terms of sales performance will be up to the Galaxy S8.

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