Amazon Web Services announced today that they have signed up Dunkin’ Brands Group as their client. Amazon says that the migration of Dunkin’ Brands’ online assets is complete, which includes its mobile applications, e-commerce websites, and key corporate IT infrastructure applications from on-premises infrastructure to AWS.

Signing up big ticket clients is nothing new for big cloud service providers, and whenever they do, they make sure that the world knows about it. Even so, the Dunkin’ Brands Group, which operates two brands – Dunkin’ Donuts and Baskin-Robbins – has a significant global footprint.

With more than 20,000 retail locations spread across more than 60 countries, they are one of the top 5 restaurant chains in terms of retail locations. And due to their massive size, their IT requirements will be huge as well.

As of December 31, 2016, Dunkin’ Donuts had 12,258 global points of distribution with restaurants in 41 U.S. states and the District of Columbia and in 44 foreign countries. Baskin-Robbins had 7,822 global points of distribution as of the same date, with restaurants in 43 U.S. states, the District of Columbia, Puerto Rico, and in 51 foreign countries. – Dunkin Annual Report 2016

Restaurant chains are increasingly looking towards a digital experience to get closer to their customers. in 2016, Dunkin’ Donuts had close to $1 billion in sales using the company’s DD card, a loyalty reward program, with more than half of that happening on mobile devices. Dunkin’ says that mobile payments grew 70% in 2016 compared to the previous year.

“Our mobile applications and digital properties are an absolutely critical way through which we reach our customers and they must be secure, available, and high performing at all times,” said Santhosh Kumar, Vice President, Infrastructure, Data Security and Privacy at Dunkin’ Brands.

“We selected AWS as our cloud infrastructure provider for these key business applications due to the depth and breadth of the AWS services, and their experience in securely managing enterprise applications. AWS also provides us with redundancy to help us meet our goals of high reliability and availability, robust security and optimal performance for our applications, and the ability to quickly add capacity on demand when needed.”

As more and more industry segments give in to the inevitable pull of cloud computing solutions, large CSPs like Amazon, Microsoft, Google and IBM will take away the bulk of the business. If companies want to start pushing their cloud computing agenda at this late point in time – even large ones like Oracle – they could be blocked at several points, simply because success breeds success.

And AWS is a perfect example of that, having bagged several enterprise clients despite having little to no experience in that segment, unlike Microsoft and IBM.

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