Amazon today launched a self-service subscriptions marketplace that will allow digital subscription service providers to sell their products through the online retailer’s portal. Sellers can offer different pricing options such as monthly, annual or introductory pricing, or even offer Prime-exclusive deals.
The self-service subscription program allows each subscription to have its own details page, and sellers will use Amazon’s technology to keep track of their orders and updates. Subscribe with Amazon covers a variety of different segments, such as streaming content, news, magazines, learnings and lifestyle.
“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe with Amazon. “Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.”
“Selling on Subscribe with Amazon gave us a whole new channel to reach new customers,” said Julie Roehm, Creativebug Co-Founder. “The integration process for joining the marketplace was easy. The step-by-step integration guide gave us a checklist of everything we needed to do, and the sample seller account let us see what to expect before we even started.”
Subscription providers of all sizes are selling on the marketplace, including SlingTV, Disney Story Central, Dropbox, Texture, eMeals, Fitstar by Fitbit, Creativebug, Headspace, LegalZoom, MileIQ, The Wall Street Journal, Chicago Tribune, The New Yorker, Consumer Reports and Tawkify, to name a few.
The program, which is available only to US businesses, has a 70%-30% cut during the first year, with Amazon keeping 30% of the transaction amount during the first year and reducing it to 15% during the second year.
Hey, would you do us a favor? If you think it’s worth a few seconds, please like our Facebook page and follow us on Twitter. It would mean a lot to us. Thank you.
Source: Amazon
