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Facebook Furiously Rides Internet and Mobile Penetration Growth

Facebook's growth over the past several years has been so fast that a lot of us didn't take notice of how things have moved...

Instagram Coming of Age with 600 Million Users and 1 Million...

As Facebook keeps shattering all kinds of records on a regular basis, not many pay attention to Instagram, which is on a record-breaking run...

Is There No End to Google’s and Facebook’s Ad Revenue Growth...

Alphabet, Google’s parent company, and Facebook are the two key global entities driving the digital advertising industry. Alphabet reported $79.38 billion in advertising revenues...

Will Facebook Start to Monetize WhatsApp Now That It Has 1.2...

When WhatsApp was acquired in 2014 by Facebook, Mark Zuckerberg indicated that they would start monetizing the messaging platform once it reached a billion...

Why Facebook’s Rockstar Q4 Earnings is Not All Good News

During the third quarter earnings call, which happened in the first week of November 2016, Facebook’s CFO David M. Wehner said “we continue to...

Facebook Loses Oculus Rift Virtual Reality Case to Zenimax, $500M Due

The gripping court drama of Facebook and Oculus versus video game developer Zenimax ended in an upset victory for the game maker, and $500...

Facebook Faces Problems with Ad-Counting Tools, Data Inaccurate

A mere three months after Facebook publicly apologies to its advertisers for inflated video viewership numbers and a month after several other bugs were found...

Facebook to Ban Certain Ethnic-based Ads for Key Ad Types

It looks like Facebook has finally buckled under pressure, and will soon control the option for advertisers to target their audiences based on "ethnic affinity."...

Facebook Boasts 4 Million Advertisers, Sandberg Says Mobile is the Future

During the annual Advertising Week event in New York on September 27, Facebook COO Sheryl Sandberg revealed some very interesting statistics and metrics about...

Facebook Audience Network Yields 65% Increase in Click-Through-Rates (CTR)

Developers who’ve been running mobile app-install ads on Facebook Audience Network, or FAN are now reporting stronger than ever results according to a new...