Amazon Prime Day July 12, 2016 – What to Expect

The second ever annual Amazon Prime Day is tomorrow, Tuesday July 12, 2016, and the company expects to roll out over 100,000 deals to its millions of Prime members in the U.S. and nine other countries around the world.

Here’s what to expect:


Amazon proudly announces “the biggest global Amazon event ever” – three types of Prime deals running through the day, all day.

Deal Types: Lightning, Spotlight and Savings and Deals. Lightning deals typically last for just a few hours, so you’ll need to keep checking in to see what’s new and what’s expired. Some items may have a limit on number of orders, so be sure to grab whatever you need while it’s available.


All Amazon Prime members are eligible for these deals. You can do a free trial sign up to take advantage of the deal, but if you’re not going to continue, cancel before you get charged for year at the end of your trial period.

If you have an Amazon Echo (any variant), you can order by voice, and you’ll get $10 off on any purchase over $20. Just browse through the deals, and tell Alexa what to order and Amazon’s AI bot will do the job for you.


Starting at 3 am ET on July 12, Prime Day deals will keep being announced at frequent intervals – and the interval could be as little as five minutes, according to sources. Obviously, this is a one-day event, so make sure you get your orders in by midnight, your local time.

For Prime members in the UK, Spain, France, Japan and five other countries where Prime deals are valid, all deals start at midnight of the 11th, and close at midnight local time on the 12th.


Prime members in the United States and 9 other eligible countries can participate in Amazon Prime Day.

This could be one of the biggest online shopping events ever, so be sure to login as soon as the deal day is open and don’t log out until they close for the day. Amazon has already been running several high-discount offers in preparation for Amazon Prime Day, so get in there while the iron’s hot, and keep your mobile device with you at all times.