Order a Car on Amazon.com: Hyundai Elantra 2017 On-Demand Test Drive

53774329No, it’s not a gimmick from Amazon.com. This is a bonafide service that is being tested in Orange County, California, by Amazon.com and Hyundai Motors. For a period of two weeks this month, Amazon is taking test drive requests on its site for its Amazon Prime Now members to take the brand new Hyundai Elantra 2017 out for a spin.

If you don’t live in the area, don’t worry. The service, if successful, should be rolling out to more cities and states across the country. In an attempt to completely entrench itself into our daily lives, Amazon is testing the new service to see if they can gain some traction in the car sales market. If this works out, you could soon have the option of having your dream car driven to your home for a personalized test drive like nothing else you’ve seen before.

Why Cars?

Amazon is constantly looking to add value for its customers. In a recent article, I showed how Amazon Prime had permeated the world and was now one of the largest loyalty programs known to man.

Amazon already delivers nearly everything a consumer or small business could want, so why not cars? By offering this on-demand service, Amazon is testing the waters to see if this can become a viable revenue stream for them. The company has long been unprofitable, and it was only with the advent of Amazon Web Services a few years ago that they started seeing bottom line growth.

Revenues are strong, but Amazon retail is spending so much on shipping that it leaves them with very little in the way of profitability. By offering more and more services that can potentially turn into cash cows, Amazon is giving itself the opportunity to attract even more customers into its fold.

Their objective is not to sell you stuff, but to bring you into their virtual store so that you choose to buy stuff. It’s a subtle but powerful difference. By putting more offers in your way, they’re maximizing the chances that you will continue to visit their site and keep buying from them.

With this latest offer, both Amazon.com and Hyundai are bring the convenience of test driving a car literally to your doorstep. All you need to do is get on to their website, see if you’re eligible for the test drive in the new Elantra 2017 from Hyundai and then confirm your appointment. That’s it!

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