Wow Factor is Back! iPhone 7 Plus Gives You 256 Big Reasons to Upgrade

If you’ve read my recent article about what Apple intends to do to counter any negative feedback about its new lightning connector that replaces the 3.5 mm audio jack, you may have noticed something else.

Here’s that article:

Leaked iPhone 7 Plus Package Confirms 3.5mm Headphones Jack Rumors

What most people missed about the article, however, was in plain sight in one of the images I posted there – the user manual for the iPhone 7 Plus. Here it is again:



What most people missed what the “256GB” at the top of that piece of paper! That means Apple is going to release an iPhone 7 Plus variant with 256 GB internal memory. That alone has huge implications.

Why is This Important?

For one, even the iPhone 6s Plus has a maximum of 128 GB. But for users who are increasingly consuming more and more video content, Apple apparently wants to give them even more memory so they can save more videos and more rich media content like high-end games on their devices. The iPhone 7 Plus will, in effect, have the same amount of memory as the top-of-the-line iPad Pro with WiFi and Cellular, which retails for a cool $1,229.00.

That’s a significant gain for iPhone users because the iPhone 7 and iPhone 7 Plus will not only have more computing power, better graphics and an enhanced overall experience, but the top-end iPhone 7 Plus will now most likely come with double the memory of any other iPhone.

Apple has been criticized for a lot of things in the past, and among them was the absence of extendable memory on Apple’s mobile devices. Phone makers that use Android, on the other hand, offer extendable memory slots as standard on most product lines.

Why Apple Does Not Offer Extendable Memory

One of the reasons Apple doesn’t have that feature is that an extendable memory is one of the best ways to get your device infected by malware – software that affects your device adversely.

Of course, some people say it’s because Apple wants to make more money by forcing people to opt for devices with more memory.

The most plausible explanation, however, is that storage cards can’t be formatted to Apple’s standards because they typically follow a different file system called FAT32. Besides it would require the user to control file management – deciding what goes where – which would take away hugely from Apple’s focus on device usability experience.

But now, with 256 GB on the iPhone 7 Plus, users will no longer have to worry about running out of space or picking and choosing what to keep on the device versus what to save on iCloud. Avid mobile gamers are definitely going to want this variant.

The move seems to be a sound one on Apple’s part, but we still have to see how well the iPhone 7 will be received this year. With only 5 days to go to the official launch, I’m sure you’re waiting for September 7 with bated breath. So am I.

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