GM Teams Up with IBM to Create OnStar Go, Industry’s First Cognitive Mobility Platform

GM and IBM to collaborate using Watson and OnStar to create OnStar Go, a brand experience for GM brand owners

GM and IBM this week announced that they will use IBM Watson to give GM’s OnStar navigation system a booster shot of artificial intelligence. OnStar Go, as it’s being called, will essentially be a “brand experience” where the car connects users to various products and brands on the go.

Right now, the OnStar AtYourService function does pretty much the same, but with Watson’s extended AI capabilities, new features will include showing the driver low-traffic routes, fuel stations and so on. You will also be able to order stuff right from your car, like a cup of coffee to go or even takeaway pizza.

For payment, users will be able to link their MasterCard to the system using the Masterpass wallet so they can pay right from their car.

OnStar Go will primarily be used to provide a different kind of user experience through branding. Although only a few brands like MasterCard, ExxonMobil, iHeartRadio, Parkopedia and Glympse have signed on, there will be more brands being continually integrated with the system.

According to IBM’s Paul Papas, Global Leader, IBM iX:

“IBM and GM are changing the whole notion of where valuable, daily rituals occur. The combination of IBM Watson and industry-leading OnStar connectivity will enable vehicles with intelligent branded skills and services to empower drivers and passengers. Simply put, OnStar Go with IBM Watson transforms time wasted in the car into time well spent.”

GM says that the service will be available on more than two million of its cars enabled with 4G LTE connectivity, and mobile devices with the GM brand app, by the end of 2017.

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