Starting November 1, Samsung Galaxy S7 Edge will be available in its sixth color option – Blue Coral – in select markets across the world. On its official U.S. news site, Samsung has posted an update with photos and features. Here’s what the phone will look like:
Earlier colors include: Black Onyx, Gold Platinum, White Pearl, Silver Titanium and Pink Gold. Samsung says that availability in individual markets will be announced by carriers and and Samsung’s own regional offices.
From earlier reports we know that the launch date for Samsung Galaxy S7 Edge Blue Coral in Taiwan is November 1. For Singapore, the device will be available from November 5. We’re assuming that the U.S. will also get the Blue Coral version on November 1, but Verizon and AT&T have yet to update their websites to include the new color. We could see that coming during the early hours of November 1 if they already have the phone in stock.
The Samsung Galaxy S7 Edge Blue Coral features a contrasting gold tone hue on its metal frame, which the company says is “at once calming and sophisticated.”
The phone itself features a Dual Pixel camera, the first of its kind on a smartphone when the model was launched. Dual Pixel was touted for its low-light image capability as well as the sharpness and crispness of the photos. The phone also meets IP68 standards for dust and water resistance, and features the Always On Display, which keeps the screen on for the time, notifications and other alerts even when the phone is on standby mode.
Samsung’s launch of the Blue Coral color option on the Samsung Galaxy S7 Edge comes at a critical time, while the company is still reeling under the effects of the failed Note 7 model.
Rumor has it that Samsung will be launching three variants of the Galaxy range of smartphones next year, and you can read about it in a recent article we published. One of them is rumored to be a smartphone with a foldable screen, currently under the codename Galaxy X.
It is crucial for Samsung to quickly deal with the U.S. consumer reluctance to buy any Samsung phone in future, and a recent survey showed that more than 50% of those who bought the Note 7 were going to opt for iPhone 7, with the rest choosing to go with other Android phones.
Presumably, Samsung is trying to smooth some ruffled feathers with this new color option for the already-popular Galaxy S7 Edge, thereby setting the tone for a proper reception for future models of Samsung smartphones in the U.S. market.
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