CEO Tim Cook: Apple Watch “One of the Most Popular Holiday Gifts” in 2016

Apple Watch strong sales during holiday season

In an email response to Reuters last night, Apple CEO Tim Cook said he was very pleased with the sales of Apple Watch during this year’s holiday season.

Though IDC reported a decline of 71% in Apple Watch sales for the three-month period ending September 30 over the same period last year, the current quarter seems to have picked up for the Cupertino company’s smart watch.

According to Mr. Cook’s email, sales of the smart watch reached a new high and clocked record number during the first week of holiday sales. His email also stated that the company was “on track for the best quarter ever for Apple Watch.”

If the Cyber Weekend sales of Apple Watch is anything to go by, the smart watch may well contribute significantly to the segment that reports this device’s revenues. Apple does not break out sales numbers for the product, and Mr. Cook did not respond to Reuter’s request for specific sales figures for the week in question.

We also do not know the sales mix between the refreshed Apple Watch Series 1 and the latest Apple Watch Series 2.

In April this year, the Wall Street Journal reported that one-year sales for Apple Watch had reached 12 million units since its launch in 2015. Calculating the revenues using an average price of $500, that’s $6 billion in revenues from Apple Watch, or three times the annual revenues of fitness tracker company FitBit.

To put that in a different perspective, that number is twice as much as the original iPhone sold in its debut year, which was 6 million units. Of course, subsequent iPhones far outstripped these modest numbers, but it’s still impressive for a brand new product – even one launched by a technology major.

There are several downsides, even to the Apple Watch Series 2 that Apple launched along with iPhone 7, that doesn’t seem to be making any difference to shoppers during this year’s holiday season.

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