PC Gaming on Windows 10 Brings Nearly 90% of App Sales and In-App Purchase Revenues

PC Gaming - app sales and in-app purchases brings in 90% of app revenues for Microsoft's Windows 10 and other OS versions

PC gaming is a big market, but do you know how it impacts companies that support gaming with platforms like Windows 10? Apparently, the entire Windows installed base brings in more money from gaming apps and in-app purchases in gaming apps than all other categories combined.

Until December 2015, gaming was bringing in about 85% of Microsoft’s Windows apps and in-app purchase revenue, but since the start of 2016 it’s been consistently above that level, finally hitting 90% during July 2016.

Today, gaming continues to be a strong revenue driver for Microsoft’s Windows 10. With more than 70% of U.S. gamers already on Windows 10, we can expect continued strong growth in this segment for Microsoft.

One of the biggest draws of Windows 10 for the PC gaming community has been the introduction of DirectX 12. With that comes the ability for games to simultaneously “talk” to multiple processing cores, resulting in lower power consumption and lower resource usage.

For a more detailed analysis, please read this article:

U.S. Windows 10 Adoption Rate at 71 Percent on Gaming PCs and Tablets

The percentages that Microsoft provides on app data trends covers only Windows PCs, but it’s encouraging to know that adoption rates for Windows 10 amongst PC users is on the rise and growing at a steady pace, even though the overall percentage of Windows 10 users compared to all desktop operating systems is still around the 20-25% level. December 2016 data is yet to be released, but don’t expect a sudden jump from the current level of adoption.

On the positive side, with 2017 comes mass enterprise-level adoption, or at least that’s what Microsoft is hoping for. A large number of enterprises are still currently in the testing phase with Windows 10, and mass rollouts are expected to happen this year. Microsoft has been feeding tools to the developer community to make the transition smoother, but the momentum of migrations is yet to pick up the pace.

One of the biggest differences between Windows 10 Enterprise and earlier versions is the heavy reliance on cloud-based services.

This is a good thing for companies because it requires fewer resources to run applications. And it’s great for Microsoft because it will naturally lead to more cloud usage by the company, and Azure will be the cloud platform of choice when you’re running Windows-as-a-Service, Office 365, Microsoft Teams and other cloud applications.

Microsoft has done a great job providing enterprise users with Windows 10 documentation and tools for companies to be able to make mass upgrades as hiccup-free as possible, but until now we’re yet to see a significant uptick in enterprise adoption for Windows 10. 2017 could be the year that happens, but we’ll have to wait and see.

ALSO SEE: Start 2017 with a Free Windows 10 Upgrade from Microsoft

This coming week we should know more about Windows 10 adoption rates for the month of December, so stay tuned to 1redDrop.com for the latest scoop on that.

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