Yesterday, Microsoft launched another much-hyped Bug Bash for Windows 10 Creators Update for developers and Insiders.
But that’s been extensively reported as a news piece. What I’d like to get into is why this is significant in the grander scheme of things…specifically, why the Creators Update is so important to so many of Microsoft’s initiatives.
FirstThe Bug Bash is merely a creative way to get the developer community to pitch in for software QA testing and bug fixing. That’s usually the most tedious and non-inspiring part of the software development life cycle, but it is as critical as the code that the software is written in.
The reason this is significant is that Microsoft has locked down feature additions for Creators Update. Most of the upcoming builds will focus on improvements and bug fixes, which means developers and Insiders already know – to an extent – what the final version will be like.
SecondThere’s every indication that Microsoft is holding back two very key device additions to its Surface portfolio of hardware products – Surface Phone and Surface Pro 5 come up as the number one and number two reasons why the Creators Update Bug Bash is so crucial. The new version of Windows 10 has capabilities that can best be matched by the proper hardware, and Microsoft will naturally want its own hardware to get the best ever version of Windows 10.
Third Windows 10 adoption is quite possibly the biggest motivation for Microsoft to put out Creators Update on schedule. Over the past year and a half or more since Windows 10 was launched there has been ample opportunity to upgrade for free. But the grip has Windows 7 has had and continues to have on Microsoft’s Windows user base is one the biggest challenges to Windows 10 adoption on a large scale.
That’s the biggest reason Windows 10 has had to be satisfied with a 25% market share, until now.
Until now!
With Windows 10 Creators Update will come a very attractive, almost irresistible pull towards the 10 experience. Sooner or later, the bulk of Windows 7 users will have to move to Windows 10. Bold statement, but it’s got to happen. Windows 7 is not immortal.
That’s why the Bug Bash for Windows 10 Creators Update running from February 3 to February 12 is so very important to Microsoft. A lot of things depend on how quickly the OS update can be deployed to the general public.
The “currently expected” release date for Windows 10 Creators Update is sometime in April, but we have a strong hunch that it may be released ahead of schedule. Since Microsoft is already chasing and squashing all major bugs, there’s every chance of an earlier release (alongside one or two device launches, hopefully!)
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