Wireless Unlimited Plan Price Wars: Verizon vs. T-Mobile

T-Mobile modifies ONE plan after Verizon announced its unlimited plan is back

Shortly after Verizon announced yesterday that it would once again begin offering its unlimited data plans for $80 a month, T-Mobile has tweaked its ONE plan to make it simpler.

T-Mobile intends to remove its 480p streaming video cap and simply cap it at HD. The ONE plan now also matches Verizon Unlimited with 10GB of high-speed hotspot data. T-Mobile will keep the 24-hour passes that offer higher tethered speeds for $3, but has now made it free. The 512Kbps cap can be removed by turning on the 24-hour pass when a user needs more speed.

The changes will be rollout out starting February 17 for new customers as well as existing ones, but the latter will need to activate the new features either online at my.t-mobile.com or via their T-Mobile mobile apps.

The ONE plan will maintain its $70 per month pricing, but the company is also launching a plan priced at $100 for two lines.

T-Mobile’s outspoken CEO, John Legere, calling his company The Un-carrier, said in a press release on February 13, 2017:

“I don’t blame Verizon for caving. They just lost their network advantage, and they know it … and more importantly, more and more customers know it. Their back’s against the wall. This is what the Un-carrier does—drag the carriers kicking and screaming into the future. Next up, we’re going to force them to include monthly taxes and fees. Mark my words.”

T-Mobile and Verizon have recently been ranked on par with each other on LTE availability and speed by OpenSignal, which is what T-Mobile appears to be celebrating with the limited-time $100 for two lines offer.

Of note is the fact that T-Mobile’s LTE coverage that reaches more than 310 million people, is almost as wide as that of Verizon. The company’s 4G LTE services also ranks the highest in terms of speed, and this information comes from multiple sources where the data is collected from “tens of millions of real-time, crowd-sourced tests by millions of real customers, not paid consultants, using their own devices where they live, work and play.”

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