Twitter seems to be giving new look and reviving Tweetdeck, the app for business users. According to The Verge, users are already sharing a mock-up of what the new Tweetdeck could look like, with advanced analytics, follower tweet activity and breaking news alerts.
Scoop: Twitter is developing an ‘advanced TweetDeck’ that would be available for monthly subscription fee & feature a range of new features: pic.twitter.com/MlKw8xZlVS
— Andrew Tavani (@andrewtavani) 23 March 2017
While the basic service will stay free, Twitter does seem to be contemplating a premium version of Tweetdeck. For that purpose, they’ve been conducting a survey to gather data on what features to include in the new service.
Obviously, this is the first research phase for the premium version of Tweetdeck because they’re only collecting user preference information and feedback now. According to a Verge source, the company has yet to start building the service, so don’t expect it to be available any time soon.
As part of the survey, this is how Twitter is trying to evince interest in the premium TweetDeck offering:
“Whether you use Twitter for work or just want to be more informed on the latest news, sports, entertainment, political viewpoints, and information in today’s world, this advanced TweetDeck experience will be designed to help you get even more out of Twitter.
This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.
It would also offer extra features such as advanced audience insights & analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience.”
The offering actually looks so attractive that it leaves you wondering why Twitter never considered having a premium service in the first place. The company’s ad revenues have been declining for quite some time, and user growth is practically stagnant compared to its chief rival, Facebook. That’s why it’s critical that Twitter engage and leverage its loyal user base any way it can, and this appears to be one of the better ideas to come out of the microblogging site’s stables.
Now that the idea of a TweetDeck Premium is out in the open, don’t be surprised if you see something similar come out of 1 Hacker Way, Menlo Park, California. It wouldn’t be too much of a stretch to assume someone there is already going “Hmmm…”
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