Amazon has just released a weird product called Amazon Echo Look. Obviously named after Amazon Echo devices, the Look has a camera an an AI brain that provides a “Style Check” service. It’s essentially a device that’s intended to be part of your wardrobe. It captures full-length photos and short videos with blurred backgrounds, and then stores that in a companion app to give you feedback on your latest look via a ‘lookbook’, from which you can share photos.
The Style Check feature “combines machine learning algorithms with advice from fashion specialists,” which probably mean you’ll be on your toes all the time trying not to look like a sack of potatoes that just got out of bed.
Incidentally, the Amazon Echo Look costs about two hundred bucks, so it’s not really a cheap piece of hardware. And, of course, it will have to be connected to the Internet for it to work. The voice of the AI brain will naturally be Alexa, which is probably why they called it the Echo Look. In fact, everything about it is voice-activated, including having your photo taken. Using the companion app, you can then take a look at yourself the way others see you.
We don’t know much about its functionality yet, but we assume, as does CNBC’s Todd Haselton, that users will be able to get recommendations for clothing items, which they can then buy with voice shopping using Alexa’s feature for Amazon Prime members.
Is such a product going to be successful? It might, considering the fact that fashion is big, and anyone who loves clothes could find this practically useful. Keeping up with the latest fashions is a tough job, and the Amazon Echo Look might just help get the job done.
As for the “expert” help on Style Check, we’ll have to wait and see how that pans out because one expert’s opinion could be vastly different from another’s, especially where fashion and clothing are concerned.
It’s clear Amazon wants to do devices in a big way, and this could be their next big hit. Who knows?