The cloud is beckoning big business. Companies such as Netflix, Instagram, Capital One, and Ancestry.com are now in the cloud, and their platform of choice is Amazon Web Services (AWS).

AWS has a significant influence in the cloud computing world, leading the market for more than 10 years. It took cloud IaaS (Infrastructure as a Service) mainstream and continues to change this industry in the same way that its parent company Amazon is changing the face of the American retail industry.

Today, the rich portfolio of AWS products includes compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT (Internet of Things), security, and enterprise applications. Here are five big reasons why businesses choose Amazon Web Services.

A Global Presence

AWS

Image via Flickr by incredibleguy

To be the best, you have to think big. AWS has a global infrastructure with regions in the United States, Canada, Germany, Ireland, United Kingdom, Australia, India, Japan, Singapore, South Korea, and Brazil. This geographic diversification contributes to its high standards in both security and performance.

Scalable and Adaptable Infrastructure 

Big is great, but big and agile is better. The scalability and agility of AWS cloud infrastructure make it a viable option for businesses of all sizes. AWS is generally considered the “safe choice” when you need strict compliance, complex enterprise applications and horizontally scaling architectures.

Netflix, which runs one of the highest volume cloud computing deployments in the world, built most of its customer management software in AWS.

Flexibility in Payments for Small Businesses

Startups and small businesses enjoy Amazon’s pay-as-you-go approach for pricing, affordable infrastructure, and easy-to-use tools. An impressive portfolio of high-profile startups such as Airbnb, Slack, and Robinhood is a testament to AWS’s versatility.

Do you prefer to test the waters first? The AWS Free Tier is a complimentary usage environment with a limited amount of bandwidth that gives access to the platform, products and services for one year. The Free Tier allows businesses to get familiar with the basic operations of AWS technology.

Security That Grows With a Business

Security remains the biggest concern for many businesses when they are considering a move to the cloud. Amazon’s continual monitoring and strict maintenance of its data centers enables businesses to scale and innovate without compromising security.

Additionally, Amazon offers secure control access to AWS services and resources. AWS’s identity and access management (IAM) lets customers create and manage users, groups and permissions, with the expectation that they configure IAM around their own business network security and compliance requirements.

Service Performance and Reliability

You expect a web hosting service to offer significant performance capabilities, robust disaster recovery, optimal security, flexibility, and 24/7 management. AWS fulfills these expectations and more, with a well-earned reputation for reliability and a seamlessly automated system.

The cloud is fast becoming ‘the new normal’ for doing business. Cloud computing cuts out the high cost of hardware and is ideal for businesses with growing or fluctuating bandwidth demands. But the greatest benefit may well be that it allows businesses to shift their focus from IT infrastructure back to the reasons they started their companies in the first place.

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