What’s it About?
YouTube says it is putting in place a new process to age-restrict inappropriate videos targeting children. Content flagged in YouTube Kids will be flagged in the main YouTube app.
Why it’s Important
YouTube Kids has over 30 billion views since its 2015 launch. The app has been downloaded tens of millions of times.
Learning videos, according to one YouTube executive, generate approximately 800,000,000 views every day around the world
Where the traffic is, unwanted players abound.
They target unsuspecting kids whose parents often tend to take the safety of the YouTube Kids environment for granted.
YouTube announced in August 2017 that videos that “made inappropriate use of family friendly characters” would no longer be allowed monetization options.
Today’s step is the next move in policing Google’s new YouTube product.
Google will train YouTube moderation teams on the new policy to help reduce content violations on YouTube Kids.
Such content will now be age-restricted on the main YouTube app once reviewed and flagged on YouTube Kids.