The Story:

Tesla CEO Elon Musk is ready to unveil the highly anticipated big-rig Tesla semi truck on Thursday this week in Los Angeles, said Musk via his preferred media channel, Twitter.

Important Because:

  • Not many thought Tesla would venture so quickly into the world of trucking considering the massive challenges it already faces with Model 3 production and deliveries.

  • The truck reveal could support Tesla’s recently-hammered stock price after production issues limited Model 3 units to 260, far lower than the estimated 1,500 for the quarter.

  • The launch of a Tesla truck will provide the much needed morale boost, since a futuristic truck could potentially change the landscape of the freight shipping and commercial land transportation industry.

This Happened:

At 3 am PST on November 12, Tesla CEO Elon Musk tweeted that the Tesla Semi Truck would be unveiled on Thursday this week via a live webcast.

The truck was scheduled to launch on October 26, but the company pushed it back by two weeks to battle Model 3 production bottlenecks, as well as to produce more batteries for Puerto Rico, which is still recovering from a recent natural calamity.


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