The Story:
Tesla CEO Elon Musk is ready to unveil the highly anticipated big-rig Tesla semi truck on Thursday this week in Los Angeles, said Musk via his preferred media channel, Twitter.
Important Because:
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Not many thought Tesla would venture so quickly into the world of trucking considering the massive challenges it already faces with Model 3 production and deliveries.
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The truck reveal could support Tesla’s recently-hammered stock price after production issues limited Model 3 units to 260, far lower than the estimated 1,500 for the quarter.
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The launch of a Tesla truck will provide the much needed morale boost, since a futuristic truck could potentially change the landscape of the freight shipping and commercial land transportation industry.
This Happened:
At 3 am PST on November 12, Tesla CEO Elon Musk tweeted that the Tesla Semi Truck would be unveiled on Thursday this week via a live webcast.
Tesla Semi Truck unveil to be webcast live on Thursday at 8pm! This will blow your mind clear out of your skull and into an alternate dimension. Just need to find my portal gun …
— Elon Musk (@elonmusk) 12 November 2017
The truck was scheduled to launch on October 26, but the company pushed it back by two weeks to battle Model 3 production bottlenecks, as well as to produce more batteries for Puerto Rico, which is still recovering from a recent natural calamity.
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