Taylor Swift released her newest album “Reputation,” on November 10, but the pop star surprised everyone by releasing the album for direct sales only, instead of making it available on streaming services such as Apple Music or Spotify.
According to Nielsen, streaming accounts for 60% of music consumption in the United States.
In this age of on-demand video/music consumption, it was indeed a huge decision by Taylor Swift and her team.
The album sold more than 717,000 copies in the U.S on the first day, racing to 1.2 million copies in its first week. That’s just short of 1.29 million copies her previous album “1989” recorded in its first week of sales.
The pop star, who staked her reputation against streaming services, now owns all the bragging rights.
After a three-week delay and coming very close to breaking her own record, Taylor Swift has now decided to release Reputation on streaming services. Reputation will be available on Spotify, Apple Music and Pandora starting today (December 1, 2017).
+++ + +++
