As Disney approaches what could be a landmark deal to acquire key assets of 21st Century Fox, the latter has announced that its veteran Chairman and CEO Uday Shankar of Star India has been promoted as President of Fox Asia, while retaining his current position.

The announcement comes a week before the rumored deal between Disney and Fox is expected to close for an estimated amount of over $60 billion.

Mr. Shankar will now work closely with Fox leadership to strategize and manage Fox’s assets in Asia, including Star India and Fox Networks Group.

His role at Star India has been stellar, guiding more than 60 channels to garner a viewership of over 700 million in India and overseas every week.

Star India is a tremendous growth driver for 21CF, and leads the market in demographics, time slots and key geographies.

Mr. Shankar will also be taking the lead role for Star’s on-demand video streaming service, Hotstar, which had nearly 80 million monthly visitors as of October 2017.

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