Apple Music just got a little more oomph with this key acquisition

Apple announced today that it has acquired Shazam Entertainment, allowing it to further expand the capabilities of its music subscription service, Apple Music.

Shazam makes the namesake song recognition app that allows users to identify songs they have never heard before.

It’s similar to an aggregation service, where the app does not own the content but instead drives users to the right place.

But the Shazam app does a lot more than that.

Say you like a song that you’re listening to, but you’re not sure what it’s called or even who the artist is.

All you need to do is record part of the song using the Shazam app, and it will message you the song title and the name of the artist after analyzing the clip.

Since its launch, Shazam has kept adding to its services. It now has the ability to send users to third-party sites to listen and download at leisure.

The developers have also added more information to songs, as well as the artists performing them. It’s also got a smart chart of the most popular clips that people want to identify.

The company is also diversifying into visual recognition for marketing. For example, image uploads can now guide you to related content from that brand or company.

2008-launched Shazam will offer Apple Music users a valuable playlist curation tool based on listener interest and other data.

As Apple Music chases Spotify’s subscriber base numbers, such acquisitions will help add more value to Apple’s own services.

+++ + +++