What makes Facebook such a successful company? Is it luck, timing or something else altogether? Many agree that there was a collusion of forces that worked to make Facebook one of the most highly valued companies in the world. But it could simply be a series of great decisions that has turned a humble social media network into the technological juggernaut it is today.

Let’s take Instagram as an ideal example of what makes Facebook successful at nearly everything it touches. In other words, how did it get that famous Midas touch that everyone wants to have?