To say that Amazon is an e-commerce powerhouse is a bit of an understatement.
With over 304 million users and a wide scope of products ranging from A to Z, Amazon is well equipped to take over the world as the first place customers shop. However, the e-commerce powerhouse isn’t just a great place for shoppers. An incredible base of loyal users and an intuitive shopping platform make Amazon a profitable marketplace for many retailers.
Although Amazon sounds like a challenging endeavor exclusive to businesses, the selling process is actually straightforward and easy once you get started. Virtually anyone can use the platform to start making money – whether you want to increase sales for your company or make a small revenue stream on the side.
That said, you don’t want to rush into Amazon without a gameplan. The difficult part is to have a hot product that people are looking for – search and intent are crucial to get the most out of Amazon’s high traffic. You need a product that is easy to ship, easy to use, competitively priced, and can be sold at 2-3 times the amount it cost you to make or purchase. One way to do this is to sell wholesale products from a supplier – Alibaba is a good place to start your search.
Once you have product in hand, you’ll list it on Amazon, pick a fulfillment service (Amazon’s warehouse or a third-party), ship your product, and then watch the orders roll in. Of course, there are other parts to this selling experience – you’ll need to optimize your products and compete for the coveted buy box to maximize exposure. Customer reviews are the bread and butter of Amazon, so it will be crucial for you to build a solid star rating to continue making money.
The best part about Amazon is that you can tap into the power of this platform from the comfort of your desk. With the right determination and mindset, you will be able to establish a profitable business in the world’s leading online marketplace. To walk you through the process of selling on Amazon, Red Stag Fulfillment put together a complete guide to selling on Amazon, which is summarized with helpful tips in this infographic.