It’s a bit rare to find an automaker promoting another automaker’s product. But that’s the predicament Volkswagen finds itself in. After getting caught with Dieselgate, VW agreed to spend $2 billion in United States to promote electric vehicles and they are getting started with an ad campaign promoting Chevrolet Bolt without naming them. Hope to see their Ad for Tesla soon.
U.S. authorities have extracted $25 billion in fines, penalties and restitution from VW for the 580,000 tainted diesels it sold in the U.S. In Europe, where the company sold 8 million tainted diesels, VW has not paid a single Euro in government penalties. – Forbes
As you can see from the Video, Volkswagen makes no mention of Chevrolet Bolt. But we can clearly see the Bolt bolting from an internal combustion engine vehicle after stopping at a signal.
The aim of the “brand neutral” campaign is to raise awareness of existing EV models, emphasize their increasing range and that infrastructure exists to keep them fueled on America’s roads, said Richard Steinberg, Electrify America’s senior director of green cities and communications.
What is Electrify America?
According to Volkswagen, Electrify America will invest $2 billion in Zero emission infrastructure and educational programs in the United States. $800 million will be invested in California, while the rest is spread across all the other states.
Volkswagen has a standalone website ElectrifyAmerica that says, “Electrify America will be a catalyst for promoting ZEV adoption by offering transformative, customer-centric infrastructure and energy management solutions.”