A domain name is not merely a URL that your users will type into their browsers to access your website. It can play a significant role in the success of your online business. Therefore, you shouldn’t forget essential SEO factors while choosing a domain name.
An SEO-friendly domain name not only helps your website gain higher rankings on search engines but also builds trust and credibility among your users.
In this post, we are going to explore how you can create an SEO friendly domain name, but before that, we would like you to know why is it Important to choose an SEO-friendly domain name.
Importance of an SEO-Friendly Domain Name
A well-optimized domain tells your audience what exactly your website is all about and what types of services and products it offers. When you create an SEO-friendly domain name it has more chances to be clicked by users.
There are two ways you can create an SEO-friendly domain name. And these are Branding and Keywords. Let’s explore them.
Branding
A good SEO-optimized domain name that is based on your brand helps your users find, share, identify and remember your online business easily. One of the major benefits of an SEO-friendly domain name is it helps in branding. You may use your brand name as your domain name if:
-Your brand is already popular.
-Your brand is quite unique.
-You have used your own name as a brand. For example, yourname.com.
Keyword
You may also use a keyword in your domain name. For example, if you are a car dealer you may choose a domain name like localcardealer.com. Such domain names have good chances to get ranking in search engine results. However, you shouldn’t make it overcrowded with keywords.
Regardless of the method you choose to create an SEO friendly domain name, you should not forget to check it in a reliable domain name search tool provided by Hostinger. It is a great tool to search for quality domain names. The tool ensures that the name you have picked is not copyrighted, trademarked or being used by another company. Hostinger is an ICANN-accredited registrar where you can buy domain names of different extensions.
Creating an SEO-Friendly Domain Name
Now you are enough aware of the importance of an SEO-friendly domain name. Now let’s take a look at how to create an SEO-friendly domain name.
Memorable Domain Name
There are already millions of domain names registered, so choosing a catchy and memorable name is essential. Always go for a unique and easy to remember domain name so that your users can remember it in a few days.
Always stay away from a name that includes numbers, unusual spellings and non-standard characters. Also, remember that you should keep it as short as possible just one word or two.
Nowadays, search engines are growing their reliance on accessibility as a ranking factor. As a result, easy to read domain names are considered good from SEO point of view.
Use Keywords in Domain Name Sensibly
You should use a keyword on your domain name only when you think it is relevant. Avoid domain names that are purely keyword-rich or keyword targeted such as best-flower-shop-delivery-in-California. Such domain names put negative ranking effects because of their tendency to be related to low-quality searches. Therefore, you should use broad keywords when sensible.
Target Your Region
In case you are running a state or city-specific business, you may consider including your city or state in your domain. It will make it easy for your local audience to find and remember you.
Don’t Use Hyphens
Some people prefer using hyphen within the domain to separate the two words and increase the readability. For instance, example-site.com. This method is wrong and considered as spammy behavior.
It may also decrease the credibility of your online business. So, say no to hyphen in the domain name.
Choose The Right Domain Extension
Domain extensions are suffixes. For example, .com, .net, etc. They play an important role in the search engine ranking of your website. Every domain extension has a specific use. Therefore, you should choose it according to your business type, location, etc.
Here we are explaining the purposes of a few domain extensions so that you can know which domain extension can match your requirements.
.Com – It is one of the most popular top-level domain extensions usually used by commercial websites.
.biz- Similar to .com, it is also used for commercial use, especially for an eCommerce website.
.info– It is used by information sites.
.Org– It is another top-level domain extension designed for non-commercial organizations such as art institutes, religious institutes, foundations, and such other organizations.
.Net-This top-level domain extension can be used for building software, websites and desktop applications.
Country-specific
Country-specific domain extensions such as .us, .au are used when you offer products or services that are specific to a particular country. Such domain extensions may improve your SEO for that particular country but may limit you from expanding globally.
We hope now you know which domain extension you should go with.
Final Words
A good domain name can make your website SEO-friendly to a great extent. So, if you want to elevate the search engine ranking of your online business, don’t neglect these practices while choosing a domain name. If you have more tips in your mind to create an SEO-friendly domain name, you may share with us in our comment section.
