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The online gaming industry is renowned for its innovative nature and unceasing progress. Ever since its commencement in the 1990s, it has been keeping up pace with latest technologies. Thanks to this, the industry has not only survived, but it has even trumped the land-based gaming business in terms of revenues.

Of course, the industry’s innovative nature adds to its popularity among players, but that is not the only reason why it is so well-liked. As a matter of fact, online casinos propose an array of advantages to gamblers, and they are likely to continue to do so in the years to come.

In the following article, supercasinosites.com will look into the trends in online casinos worldwide and explain why the future of the online gaming industry looks promising for players.

New Technological Improvements

Arguably the most recent and significant improvement in the online casino industry is the shift to mobile gaming. The first smartphones were introduced in the late 2000s, and the online gaming business was among the first to spot its potential.

Without a doubt, the shift from online to mobile gaming was a radical change in the business. But now, several emerging technologies promise to change the industry again; and the change they offer is just as radical.

Augmented Reality

The first piece of technology that promises to change online casinos for the better is augmented reality (AR). Essentially, AR is used to make the gaming experience more immersive, as it adds intense sound, graphics and even smell. But how does it work?

Simply said, AR technology adds virtual elements to real life ambience, making a player’s gambling experience more immersive than ever before. Unlike VR technology, which introduces a whole new reality to the player, AR simply enhances their actual surroundings by adding virtual images and videos. What is more, AR is easy to implement as it does not require a full headset, but simply a mobile device and an app.

AR technology is becoming increasingly popular among online casino operators, who are working on its global-scale implementation in online casinos. Once it is embraced on a mass scale, AR technology will undoubtedly make online gambling more exciting than it is today.

Virtual Reality

Virtual reality (VR) technology is another cutting-edge piece of technology which has caught the eye of online gambling operators. The technology is rather more complex than AR, and that is why developers will need more time to launch VR casinos on a global scale.

In essence, VR takes gambling to a whole new level by transporting players into an environment, that makes them feel as if they are part of a video game. As mentioned above, VR completely removes players’ actual ambience, though, and that is why it requires a full gear to launch.

At present, there are still a number of issues developers need to work on, such as the significantly lower graphics of VR casino games in comparison with their online and live counterparts. Nevertheless, an innovative gaming developer has worked hard to fix these issues, and so the world’s first VR casino was launched in 2015.

Whereas VR technology still has a long way to go before it is adopted on a global scale, it will certainly improve players’ gaming experience.

Improvements in Customer Experience

Hardly will an online player say they are 100% satisfied by casinos’ customer support staff. Sadly, a number of operators use customer service “staff” that is clearly not human and not capable of providing any help.

Well, artificial intelligence (AI) promises to change that. AI robots are slowly replacing unhelpful bots, and this is becoming evident – less and less players complain of unhelpful customer service staff. Furthermore, according to a recent survey, as much as 78% of reputable online operators say they either have already implemented AI technology in their establishments, or plan to do so by 2020.

AI technology offers another advantage that should not be underestimated. Researches have shown that trained AI devices are capable of identifying problem gambling tendencies. Such devices observe a player’s gambling behavior and track compulsive gambling patterns. Essentially, AI can be of tremendous help to help deal with gambling addiction.

Big Data and Personalization

Last, but not least, online casinos use big data analytics to personalize players’ gaming experience. Thanks to improvements in cookies and the like, casino personnel can track down players’ preferences and then create loyalty programs to meet the needs of each individual player.

Incidentally, big data analytics is also used in land-based gambling establishments. There, players can sometimes receive coupons for restaurants they are most likely to visit.

Overall, bearing in mind the afore-discussed innovations and technological improvements, we can safely say that the future of online casinos looks promising for players.