The many different ways Tesla is boosting sales


The Referral: Not again Tesla

Tesla, once again, extended its referral program giving buyers till the end of this year to avail six months of free supercharging.

Tesla has finally pulled the plug on free-unlimited supercharging access the company offered to new customers through its referral program. Starting today, September 17, 2018, the referral program will only grant new Tesla owners a $100 supercharging credit.” 

That’s what we wrote in September this year. But Tesla decided to make use of its supercharging network to tempt it’s customers . The company first said its referral program will be valid till December 10th, now it has been extended till December 31st, 2018. 

According to Tesla Support page, “vehicle order must be placed between May 19, 2017 and December 31, 2018″, to be eligible for the referral program. 

It’s nothing wrong in using incentives to boost sales. Companies will always have some form of plan to boost their sales and reach their targets. But the problem with Tesla and its referral program is, it got extended so many times that people will start thinking that it will happen again. 

Six months of supercharging is undoubtedly a great incentive. It could be easily worth thousands of dollars depending on how many miles you drive in the next six months. The more you drive on, the more your savings will be. So, it’s an excellent incentive for all those heavy drivers.

The Cancellation Wait list:

Tesla knows that $7,500 federal tax credit is a huge amount and it’s making sure that customers know that it’s expiring by the end of this year.

To entice customers into ordering now, CEO Elon Musk took to Twitter to announce that there will be a cancellation wait list for customers who are ordering now and hoping to get the full $7500 credit.

If the car is not delivered before the year ends, Tesla promises to refund the full amount.

Tesla knows there will be some customers who didn’t get the car in time will eventually cancel the order and ask for the money back.

But if Tesla delivers before December 31st, then its money in their account. Even if it didn’t there will at least be a small number of customers who will still go ahead with their order and take delivery after January 1.

No body loses, but Tesla wins a bit more.

Let’s get the Display car too:

Tesla has made no secret about its intention to prioritize customers who want to take delivery this month. So if there are customers who had already placed their order and have scheduled their delivery for January or later,then Tesla is going to ask other customers if they want the car.

If it’s already ready then it’s one sale that’s moved forward.

Not just that, you can even get the shiny display car you saw when you visited the Tesla showroom. If the car is already built, then it’s for sale now.