China is the world’s largest auto market with 28.8 million vehicles sold in 2017. The world’s largest auto market is also the world’s fastest growing electric market.
Tesla, the number one electric car maker in the world is a natural fit to exist in the Chinese landscape but unfortunately, the exporter tag has kept the Tesla’s sales in check.
The Palo Alto, California based automaker does not release regional sales figures and the best way to monitor Tesla’s growth in China is the revenue figures released by the company.
China: Tesla’s Annual Revenue (in $ Thousands)
| Year | Revenue | Growth |
| 2017 | 2,027,062 | 90.29% |
| 2016 | 1,065,255 | 234.45% |
| 2015 | 318,513 | -33.24% |
| 2014 | 477,082 | |
| 2013 |
China: Quarterly Revenue (in $ Thousands)
| Period | Revenue | YoY Growth |
| Q3-2018 | 409,300 | -27.37% |
| Q2-2018 | 527,230 | 13.73% |
| Q1-2018 | 508,703 | 0.95% |
| Q4-2017 | 495,981 | -0.39% |
| Q3-2017 | 563,561 | 78.94% |
| Q2-2017 | 463,587 | 248.72% |
| Q1-2017 | 503,933 | 321.78% |
| Q4-2016 | 497,898 | |
| Q3-2016 | 314,941 |
China: 2017 Sales Estimates
In 2017, Tesla Model S had a starting price of≈ $111k, and Model X Price had a starting price of ≈ $121,000. If we assume Tesla’s average selling price to be around $120k, Tesla must have sold 16,000 to 17,000 units in China.
To check Tesla’s sales in other countries please visit: Tesla Sales by Country
Tesla accepting Model 3 Pre-Orders in China
Tesla has updated its Model 3 pricing for China and the dual motor editions which are expected to be available in late Q1 or early Q2-2019 are priced at unbelievable rates. The Performance edition will start at 560,000 Yuan($81,195), while the long-range dual motor edition starts at 499,000 Yuan ($72,351).
