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Facebook mobile ad revenue future
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Facebook Furiously Rides Internet and Mobile Penetration Growth

Shankar Narayanan6 years ago6 years ago04 mins

Facebook’s growth over the past several years has been so fast that a lot of us didn’t take notice of…

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instagram growth
  • Business
  • Facebook
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Instagram Coming of Age with 600 Million Users and 1 Million Advertisers

Shudeep Chandrasekhar6 years ago6 years ago04 mins

As Facebook keeps shattering all kinds of records on a regular basis, not many pay attention to Instagram, which is…

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Google and Facebook advertising revenue growth
  • Business
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Is There No End to Google’s and Facebook’s Ad Revenue Growth Momentum?

Shudeep Chandrasekhar6 years ago6 years ago05 mins

Alphabet, Google’s parent company, and Facebook are the two key global entities driving the digital advertising industry. Alphabet reported $79.38…

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Will Facebook start monetizing WhatsApp now that user base has reached 1.2 billion
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Will Facebook Start to Monetize WhatsApp Now That It Has 1.2 Billion Users?

Shudeep Chandrasekhar6 years ago6 years ago04 mins

When WhatsApp was acquired in 2014 by Facebook, Mark Zuckerberg indicated that they would start monetizing the messaging platform once…

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Strong average revenue per user (ARPU) growth from Facebook in Q4 2016 earnings report
  • Facebook
  • Featured
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Why Facebook’s Rockstar Q4 Earnings is Not All Good News

Shudeep Chandrasekhar6 years ago6 years ago07 mins

During the third quarter earnings call, which happened in the first week of November 2016, Facebook’s CFO David M. Wehner…

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Facebook loses virtual reality case; Story Studio shuts down
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  • Virtual Reality

Facebook Loses Oculus Rift Virtual Reality Case to Zenimax, $500M Due

Shudeep Chandrasekhar6 years ago6 years ago04 mins

The gripping court drama of Facebook and Oculus versus video game developer Zenimax ended in an upset victory for the…

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Facebook finds new flaws in ad-counting tools
  • Business
  • Facebook
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Facebook Faces Problems with Ad-Counting Tools, Data Inaccurate

Shudeep Chandrasekhar6 years ago6 years ago05 mins

A mere three months after Facebook publicly apologies to its advertisers for inflated video viewership numbers and a month after…

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Facebook to ban certain ethnic targeted ads for housing, credit and employment
  • Facebook
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Facebook to Ban Certain Ethnic-based Ads for Key Ad Types

Shudeep Chandrasekhar6 years ago6 years ago07 mins

It looks like Facebook has finally buckled under pressure, and will soon control the option for advertisers to target their audiences…

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Facebook at Advertising Week in New York
  • Facebook
  • News

Facebook Boasts 4 Million Advertisers, Sandberg Says Mobile is the Future

Shudeep Chandrasekhar6 years ago6 years ago06 mins

During the annual Advertising Week event in New York on September 27, Facebook COO Sheryl Sandberg revealed some very interesting…

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Facebook Audience Network (FAN)
  • Facebook

Facebook Audience Network Yields 65% Increase in Click-Through-Rates (CTR)

Shudeep Chandrasekhar7 years ago7 years ago04 mins

Developers who’ve been running mobile app-install ads on Facebook Audience Network, or FAN are now reporting stronger than ever results…

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