Why the Windows 10 Upgrade is Still Free for Everyone, Adoption Rates Offer a Clue

Windows 10 upgrade still free

We’ve been keeping an eye on Microsoft’s free Windows 10 upgrade offer for assistive technology users for a while now, and there’s no sign that the company is going to end the offer any time soon.

Though the company has said in the past that they’re keen that users with disabilities continue to have access to the free upgrade to Windows 10, it’s been nearly six months since the deal ended for the general public.

So, why are they still keeping it wide open?

The answer to that, as we’ve said before, is the dismal state of Windows 10 adoption around the world. Our multiple data sources all point to the fact that both consumer (individual) adoption as well as enterprise adoption rates were under 25% as of December 2016, and it couldn’t have grown dramatically in the last few weeks.

READ: Windows 10 Adoption Rates Still Low

The clue that it is, indeed, poor adoption that’s prompting Microsoft to keep the Windows 10 upgrade free for now is the fact that the company is now offering free upgrades for Enterprise subscribers who have signed up through the Cloud Solution Provider (CSP) partner program.

Anyone currently on a Windows 10 Enterprise E3 or E5 subscription can have all their devices upgraded to Windows 10 free of charge.

The best part is that even if the user subsequently cancels their subscriptions, their Windows 10 upgrade won’t be affected, since it is a perpetual license for the life of that device.

So, now, Microsoft is offering two ways for users to upgrade to Windows 10 for free. The first is the assistive technologies route, which is very flexible on how eligibility is defined, and the other is the enterprise subscriber offer.

Individual Users (Consumers): Get your free Windows 10 Upgrade

CSP Enterprise Subscribers: Find a CSP to Sign up with

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