Among all retailers of all formats – big box, wholesale, online – one name stands out as the Boogie Man for all other retailers. That name is Amazon. But why has this company become so feared in retail circles, so much so that every country Amazon enters into, it stirs up the fury of local businesses like no government legislation can?

In this engaging video, we’ll take a hard look at Amazon’s business model and see what makes it the fearless growing business it is today.

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