The Essential Phone is yet to hit store shelves. Andy Rubin, the phone’s creator and also co-creator of the Android operating system, explains that the team is intensively working on the camera technology to bring out the best camera smartphone in the market.
This year, smartphone makers are all competing to bring out devices with no bezels or negligible ones along with the best camera experience.
The Essential Phone is said to be arriving in a few weeks’ time. Early photo revelations of the device don’t really seem to put it in the premium smartphone segment, but the price certainly does at $699. Nevertheless, users still believe the images to be early samples revealing only the camera portion.
The company said the device is packed with a dual camera – a front camera with 8 mega pixels and the rear facing camera packs 13. The dual camera technology is similar to other flagship smartphones. The camera on the rear side applies an RGB color filter while the other camera is for monochrome function. While in use, both cameras are activated at the same time to give rich output, and the image comes out as a composite shot.
Most smartphone makers have similar dual camera technology, but Essential claims to be working towards “subjective tuning” – capturing the right images in all conditions. It includes different kinds of scenes, distances and lighting conditions – be it in the wild or anywhere. As such, the testing is not restricted to labs but also extends to real-life conditions. It is a meticulous process, but rewarding too if it catches on.
The subjective tuning process began in January 2017; since then it has undergone several patches and major iterations. The extensive testing means the company is going for perfection, and that’s likely to be one of the reasons for the delay.
Andy Rubin has opened up pre-orders and assures potential buyers that the phone will ship in a few weeks. The problem is, “in a few weeks” sounds risky with the impending release of Galaxy Note 8 and iPhone 8. Essential Phone’s camera is said to be a key differentiator, but can it favorably swing enough buyer decisions its way? That’s the big question.
Essential Phone will come with an edge-to-edge display and a Qualcomm Snapdragon 835 processor. It is packed with 4GB of RAM and 128 GB of internal storage. The device is to come in four color variants – “Black Moon”, “Stellar Grey”, “Pure White” and “Ocean Depths”.
Customers who pre-order Essential Phone now can add on the 360 Camera accessory for an extra $50, which is a whopping 75% discount from its regular price of $200.