The world’s third largest tech accessories maker Casetify today launched its subsidiary brand, Casetify X. With Apple launching several new iPhone models this year, and the much-awaited iPhone X pre-order start date looming large, the new product line called Casetify X essentially focuses on a relatively untapped market segment that wants the gap between premium pricing and superior device protection in the smartphone cases market to be properly bridged.

Casetify X is the result of that rising demand.

Casetify X offers cases for premium smartphones such as iPhone 8, iPhone 8 Plus and iPhone X, while keeping a strong focus on minimalism, performance and durability, all at surprisingly affordable prices.

Says Wes Ng, Co-Founder and CEO of Casetify (formerly Casetagram):

“We have customers who have been urging us to make cases that are durable, functional, and minimal design. With open ears, we have dedicated years to put it together and we are proud to finally present Casetify X.”

The new Casetify X brand will offer seven different case styles ranging from $25 to $49, a few of which are showcased below:

Essential Skin Case

Designed for minimalism, the Skin Case offers a fingerprint-resistant, anti-scratch surface that’s less than half a millimeter thick (0.45mm) but provides adequate protection for your iDevice. Available in black, the slim-fit case is available for $25 from the Casetify website.

Essential Snap Case

For those who prefer a little more versatility, there’s the Snap Case available in two options – Matte Black and Sand dust Black. This superb creation finds the sweet spot between performance and affordability, offering immense value at only $28.

Essential Impact Case

The Impact Case, as the name suggests, is built for performance under pressure. The hard outer shell is made from trademarked qitech material for superior shock absorption, and a soft inner layer provides the additional impact absorption that your premium smartphone needs.

The materials are carefully selected for durability, while the design is painstakingly implemented to ensure user delight. Starting at $45, the Impact Case is what you need for robust protection at a reasonable price point.

DTLA Case

Built with military grade materials designed for ultimate protection in the concrete jungles of this world, this marquee product offers what every upwardly mobile iPhone user needs. It beautifully combines the best of mobility (supports wireless charging) and durability (6.6 feet drop protection), while consciously maintaining an affordable price point under $50.

Casetify X also offers several other options that you can view online. For more details on the various brands, and to purchase your next Casetify X iPhone case before iPhone X pre-orders open this week, please visit the Casetify website here.