The Story:
America’s fourth largest wireless carrier by subscribers plans to offer Hulu subscriptions to its unlimited plan customers free of charge, according to a company reveal on Wednesday. T-Mobile already offers Netflix to the same class of customers, and AT&T has a tie-up with HBO for a similar offering.
The current $60 a month fee for a single line on an unlimited plan will soon include a $7.99 a month subscription to Hulu.
Important Because:
Sprint has been in on-and-off talks with T-Mobile about a merger, but talks have fallen through. Sprint now needs to stand on its own feet and gain ground in a highly saturated market that’s growing, but very slowly.
With video consumption on mobile growing at a strong rate, U.S. wireless carriers are increasingly looking at video content as a perk to attract more customers. Sprint was actually left without a choice but to join the bandwagon, as T-Mobile and AT&T already offer such services.
Also in the Works:
Sprint is also working with Hulu to offer a possibly discounted version of the $39.99 a month live TV streaming service to its own customers. That should be coming sometime in 2018, according to Sprint SVP of Marketing in an interview.
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