Over recent years, Instagram has become hugely popular, especially amongst younger users who are the most active online consumers. As such, the Facebook-owned social media platform has become an excellent marketing tool for businesses and individuals alike. With over 800 million monthly users, Instagram is a marketing opportunity you can’t afford to pass up. 

That said, it can be hard to know how to make the most of Instagram. What kind of posts does your NetBet online slots review site need? How often should you post about your lifestyle blog? When should you engage in a sales pitch for the hair products you sell?

Here are some powerful Instagram marketing tips that will put you on the right path to success

Get an Instagram Business profile

You may think your regular Instagram profile is enough to reach out to consumers, but that’s not the case. Like parent company Facebook, Instagram has some clear distinctions between personal and business profiles. 

By having an Instagram Business Account, you are setting your business up to reach targets on the social network. If you’re already on a personal account, switching to a business profile is easy to do. Simply check on the settings and select the “switch your current profile” to a business account. 

As mentioned, there are some benefits to moving to a business profile. For example, you can create and publish Instagram ads without doing so through Facebook tools. Elsewhere, Instagram analytics abilities (Insights) are available to business users. 

Insights is a feature that allows you to see statistics on impressions for each post you make. 

Post teasers to attract consumers

Many businesses don’t realize that they can generate more sales simply by teasing products on Instagram. 

Many studies have found consumers prefer visual advertisement, making the photo-based focus of Instagram perfect for product teasers. It’s worth noting that there is a fine balance to strike to be successful in teasing products. 

If you go in too strong with too many posts, consumers will run a mile and never return. But if you use your teasers to engage people and keep them interested, while increasing excitement around a product, you’ll have those all-important conversions in no time. 

Embrace sponsored ads

While it is entirely possible to create a functional and money-making advertising campaign on Instagram for free, a little help may boost results further. Sponsored ads allow you to purchase ad space on the network and reach your exact target audience. 

What I especially like about Instagram sponsored ads is the level of control allows. You can set an ad budget that will determine how many ads you have. For example, you can choose to buy a single ad or use the carousel feature to display multiple ads. 

Other types of sponsored ads include:

  • Stories
  • Stories Canvas
  • Photo
  • Video
  • Carousel

Importantly, sponsored posts allow your content to be seen by people who are not following your account. Multiple ad posts are advisable as they increase the chance of engagement. Selecting ads across the type of sponsored posts listed above is a good strategy.