As a business owner, your primary goal is to succeed and make an impact on society. The dream is universal, and law firms are no different. You want a scenario where your listing appears first whenever anyone searches for what you offer. So, what can you do to ensure your listing ranks first on Google search engine results pages (SERPs)? How can you outrank your competition to win more clients? Law firm local search engine optimization is the answer.
How to Improve Your Law Firm’s SEO
Gone are the days where advertising your business would need word-of-mouth referrals or print media. I mean, these methods, though outdated, are still helpful. However, they sure cannot beat the effectiveness of technology and digital media. This is why local SEO is important. It achieves fast results and has the capacity to reach a bigger audience. Moreover, through Google Analytics, you can track your progress and manage your marketing campaigns.
So, how do you go about optimizing your website with local SEO? This can be difficult, especially considering how demanding your job already is. Now imagine not being tech-savvy? Quite the uphill climb, isn’t it? Do not despair, read on to learn a few tips to help you get started.
1. Collect Customer Testimonials
The best and probably most straightforward way to begin optimization would be to collect reviews from your existing clients. How great the reviews are can propel your law firm into the stratosphere. You can imagine how many prospective clients will respond positively after seeing these glowing reviews. It will likely increase your trustworthiness. Eventually, google analytics will pick up on it and get you to rank higher on search engine results.
2. Choose the Right Keywords
You need to predetermine what your prospective clients will be searching for when in need of your services. Pay attention to what keywords your competition is using to attract clients to their website. Combine these two to come up with keyword-rich, high-quality content to incorporate into your site. Keyword research will help you determine relevant legal keywords to strengthen your search results.
3. Avoid Excessive Legal Jargon
Attorneys are well known for their impeccable use of words. Their career largely depends on such. On the contrary, law firm websites need to be as simple as possible. Most clients are regular people who may not understand legal jargon.
For you to increase your law firm SEO effort, you will need to appeal to people, most of whom don’t have a law degree. This, in combination with the keywords, will definitely boost your listing on google search results.
4. Utilize Proper Meta Descriptions
Meta descriptions are a synopsis of what your law firm is all about. It tells anyone interested in what your specialties are and what they should expect when they click on your website. While these descriptions are auto-generated, you could still write a killer description to boost your rankings and click-through rates.
5. Prioritize Locality
Search engine data shows local searches are the most common. People often look for products and services that are close to them. Proximity matters a lot to many people, and your target audience is most likely in this demographic as well. Targeting your law firm SEO to the locality you are based on will most likely attract more local clients.
Equip Your Law Firm with SEO Strategies to Stand Out
All these great tips can help you gain more website traffic, which will likely increase your client base. Join the bandwagon and optimize your site and propel past your competitors.