Walmart straps a Jet(.com)pack to its back to conquer e-commerce

Walmart is on fire with its e-commerce growth, having posted in excess of 50% growth year over year for the past three quarters. And the holiday quarter is just getting warmed up – their second one after the Jet.com acquisition, I should add.

E-commerce sales volume grew nearly 30% during the last holiday season – impressive in its own right since they’d only owned Jet.com for less than a year.

From a low of 7% growth in the first quarter of 2017, Walmart’s growth is now consistently in the mid-double-digit range, and it’s all thanks to the acquisition of Jet.com during the second quarter of 2017. More to the point, it’s their bringing on board of Jet.com CEO Marc Lore to head their e-commerce division that’s worked all the magic we’ve seen so far.

In its most recent quarter (Q3-2018), Walmart record a 50% growth over the year-ago period.

Considering the fact that e-commerce sales volume suddenly spiked in Q1-2018, we might only see one more quarter of such high growth levels. As scale catches up to Walmart, things may slow down.

But there’s a case against that assumption as well, and it’s called Amazon. Despite growing to $95 billion in retail sales in North America over the past 12 months, the segment is still growing at enviable double-digit rates.

Walmart had nearly $14 billion from online sales in 2015, and the company’s e-commerce sales grew at double digit rates before accelerating to above 50% in the last three quarters.

A little math will reveal that Walmart should be comfortably above $20 billion in online sales on a TTM (trailing twelve months) basis.

What’s likely to happen is that, as Walmart eventually approaches the e-comm sales volumes that Amazon currently enjoys in North America, its own growth rate will become comparable to that of the Bezos juggernaut.
Both are aggressive companies, and Walmart actually has an edge because of its physical footprint advantage, especially in the grocery segment, which is an $800 billion industry on its own.
It’s going to be a close one, but it’s certain that both companies will keep growing at above the industry average for quite some time.

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